Made by Farha

Background

Frozen Fan Fest a piece of orginal story under the Disney Frozen umbrella was launched for October 2024. I was tasked to create a key visual as well as the digital toolkit for the launch.

I was given an asset of Elsa and Anna Ice skating and the logo for the new short. Also given a sneak peak at a small snippet of the animatics of the short that was in creation to help convey it’s idea. We knew it was focused on ice skating and never forgetting the Disney magic touch.

Instill sisterhood, nordic ice adventure.

Audience – parents of young girls ,3-5 then 6-8. And gifters.

The Key Visual

A few of the developing concepts

Below are a series of a few concepts that I worked up during the conception of the final key visual. There were over 20 iterations.

Commerical toolkit development

I then went onto create the global toolkit deck & templated assets. Which consists of creating a series of assets influenced by the key visual. Transformed into Banner ad placements, Social assets and youtube ready assets.