Project
Digital transformation of NESCO – Specialty Rentals
Design a new marketing and sales website.
Role
Senior designer while working at Dauntless
Date
2020
Background
NESCO Specialty Rentals was a provider of specialized truck and heavy equipment solutions.
The Brief
NESCO were outdated and followed manual processes. Dauntless were brought in to transform the business & push beyond its competitors & position as a market leader.
Understanding the users
Through user research we uncovered poor navigation, structure and lack of relevant information about their services.
The Proposal
After review of the site architecture we worked hard to simplify the user journey. Previously requesting a quote was very confusing – we simplified the process through adding well know e-commerce style features.
UI Guides
Note-worthy Features
- Adding a clear navigation direction for users entering the site to navigate to directly their needs.
- Showcasing and simplifying services consumers didn’t know NESCO provided
- Adding an intuitive quoting process through e-commerce strategies.
- Thoroughly improving search functionality, filtering, content structure, and organizing a large database of products and services
- Adding quick add functionality to aid users’ journey in comparing and navigating
Results
Dedicated e-commerce site with clear online catalogue
- Improved accuracy of quotations
- 100% faster to request a quote – 2 x faster than leading competitors
- Easy to understand UI
- Our combined efforts improved NESCO’s share price which led to their acquisition in 2021 by Custom Truck One Source, the largest supplier of utilities construction equipment in North America.
Made by Farha 