While working at Dauntless, I have been part of bigger Vodafone transformation projects. This project is just a fraction of the work I’ve developed while at Dauntless – working on the Vodafone brand.

Background

Vodafone Foundation funds projects that use mobile communication technologies to address some of the world’s most pressing humanitarian challenges. Areas of focus include health, education, and disaster relief.

The Brief

We were introduced to Vodafone Foundation to really help push them in a direction that shows the relationship of Vodafone Foundation and Vodafone but also has its own identity. 

For a long time, Vodafone Foundation shared the same digital platform as the Vodafone Group. The Foundation didn’t have its own logo and its web presence was limited to a few basic text-based web pages. Even though awareness of the Foundation and its work was very high internally, the grand messaging was weak externally.

Here is a visual of the former site.

The vision

We wanted to create a brand identity that followed these guiding principles:

Human, Organic, Trusted, Global and Story Driver.

The Proposal

A new brand identity and webpages design using hand-drawn design, soft curved lines and organic shapes. To marry the idea of network supply to greater success.

While working in a team of designers we all worked up different styles and options for the Vodafone Foundation homepage. The design I lead was chosen to take forward to represent the Vodafone Foundation brand – excitingly! The team of designers still collaborated excellently and pushed to make a continuous and seem-less representation for the style created for Vodafone Foundation.

Below are the design mockups created