BLR: 1 Billion Icon Design

Project

Campaign Logo design

Role

Designer while working at Dauntless

Date

2017

While I was working for Dauntless, I had a small brief to work up a logo as a milestone icon for having ‘1 Billion on rent’ during the summer of 2017. For this campaign, they wanted to print/embroider onto hats. Below are some of my steps during the creation of the campaign logo design.

Mood board

Variations of the brief, design options
Options
Colour variants
Chosen icon

Visual mockups

Of how it would look on hats in different colours.