I led an exciting digital campaign that paralleled the interactivity and real-time connectivity built into the newest Furby. The campaign includes a range of content consisting of bespoke animated pre-rolls, a series of Furby-led high-impact banners, and a visually impactful microsite complimenting a Disney Channel TV campaign.

Overall, the digital content was designed to match the fun irreverence that Furby is known and loved for.

Below is a demo of the pre-rolls and ads running across Disney.co.uk. I specifically uncovered the highest engaging content on Disney.co.uk and requested targeting those particular ads to make them feel in line with the contents coming up. So the ads felt as if Furby was presenting and had a knowledge of the contents inline. Suiting the connectivity of the Furby toy.

Digital Display Ads

I designed and ideated the contents for the banner ads and worked with an external digital ad development agency to bring these dynamic ads together. The ad types consisted of a Billboard banner, expandable MPU, and mobile banners.

One of the new features of the Furby was the coloured eyes, driving that throughout the banner ads. Also featuring interactivity with the Furby to play the actions just as the Furby toy would ask and getting an idea of what the Furby toy is capable of within the ads. The ads featured the TV campaign videos to drive to the competition.

Pre-roll Advertisement

Quirky animated pre-rolls were produced to be used across Disney. co.uk and across the web. Using Furby’s mischievous character we parodied the themes of clickable and skippable ads. I worked with an external 3D motion graphics agency to bring the concepts to life.

Furby Website

I designed and built the website for the Furby Connects partnership. At the time Disney was using a CMS system called ‘ Materhorn’ which is part of a Drupal-based CMS system. Using my extensive knowledge of the technology and its capabilities I reworked every element of the page to make it fully in tune with ‘Furby’.